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Engagement Marketing Services

Social Media Advertising

Social Outlier uses in-house algorithms and hyper-targeting techniques to generate high-performing Facebook, Twitter, Pinterest, and Instagram ad campaigns. Mass-volume ad and audience testing help us identify the most lucrative target market and positioning ads to maximize ad performance.

Blending keyword tracking and hyper-targeting, Social Outlier increases brand awareness and drive sales opportunities. Identifying and communicating with targeted users through relevant marketing content builds brand authority, influence, and drives conversion.

Social Media Management

Social Outlier manages Facebook, Twitter, Instagram, Snapchat, and Pinterest pages in order to generate followers, increase potential customers, drive relevant website traffic, and increase social media authority by:

  • Creating content
  • Publishing content
  • Identifying/Refining unique target market characteristics
  • Responding to post engagement

Social Outlier provides reputation management on all social platforms with rapid response times to post engagements, comments, and interactions. Maintaining timely, positive engagements on social media pages strengthens audience relationships and brand loyalty.

Content Delivery Optimization

Using hyper-optimization and numerical processes, Social Outlier identifies key measurables of content engagement. Proprietary systems and in-house algorithms allow us to continually test, analyze, and refine a brand’s content to maximize authentic brand engagement.

Influencer Marketing

Members of a brand’s target market community are assets for increasing brand recognition and conveying brand messaging. Social Outlier leverages social media channels to connect with fans, industry insiders, key stakeholders, and various publication firms to build “social proof” and “echo” a brand’s position and voice throughout the marketplace.

Content Creation

Capture and keep attention with engaging content. Social Outlier produces original content that reflects a brand’s, voice, core values and positioning. With ongoing data and analytical review, Social Outlier will identify and create top performing and engaging content for the ripest target market.

Paid Search

Capture and keep attention with engaging content. Social Outlier produces original content that reflects a brand’s, voice, core values and positioning. With ongoing data and analytical review, Social Outlier will identify and create top performing and engaging content for the ripest target market.