Social Outlier uses in-house algorithms and hyper-targeting techniques to generate high performing Facebook, Twitter, Pinterest, and Instagram ad campaigns. Mass-volume ad and audience testing help us identify the most lucrative target market in order to maximize ad performance.
Blending keyword tracking and proprietary targeting strategies, Social Outlier increases brand awareness and drive sales opportunities. Identifying and communicating with targeted users through relevant marketing content builds brand authority, influence, and drives conversion.
Members of a brand’s target market community are assets for increasing brand recognition and conveying brand messaging. Social Outlier leverages social media channels to connect with fans, industry insiders, key stakeholders, and various publication firms to build social proof and echo a brand’s position and voice throughout the marketplace.
Email marketing is one of the most lucrative, yet underutilized digital sales channels. Social Outlier’s expertise with cross-platform campaign integration leverages all marketing channels to create a highly effective email marketing strategy and campaign. Connecting, tracking, and optimizing a customer’s buying experience enables Social Outlier to transform customer communication opportunities into additional revenue streams. Social Outlier’s robust integration and programming capabilities will amplify profit-per-customer through automated sales channels.
Social Outlier conducts digital brand audits before recommending holistic strategies to optimize relevant traffic and onsite conversion opportunities. Identifying highly unique target market characteristics and studying keyword search trends enables Social Outlier to design high-performing paid search campaigns.