Every Minute of the Day…
Million Google Searches
Million Facebook Shares
Thousand Instagram Posts
Social Media is Vital
Would you try to do business without a phone? Nowadays, social media is just as important as a phone for any business to communicate. But no robo-calls, please! Savvy social media agencies know that online dialogue requires an adaptive, personal, social-media marketing strategy.
Our techniques foster online personal dialogue will empower your company to connect with the conscious-consumer target audience. Capitalizing on social media requires fostering relationships with your online community through a unifying message. We a social media agency that does just that.
We will breathe life into your companies social presence — and add other social platforms as appropriate. Online personal dialogue requires a consistent voice that is light and friendly across all social channels.
Social Outlier’s Social Media Strategy is Different
Through clearly defining and understanding the market, we will develop a cohesive social media strategy. Relax, we can setup, update, and maintain all of your social assets. We understand a consistent voice is of the utmost importance to monetize successfully across all digital channels. Together, we will energize your social media community to market and monetize activities, promote products, and attract fellow followers.
We use all of the latest methods — and more — so that social media expands and enhances your community’s impact by honestly engaging fans, customers and followers in interesting, meaningful communication.
Don’t think of social media as social media…think of it as “online personal dialogue.”
Social media is like a puzzle with different pieces that fit together.
Have you found your unique voice?
We wouldn’t be a social media company if we didn’t know how to run the most important networks out there. But what makes us great is that we know how to speak the unique languages of each network out there. What works for Facebook isn’t necessarily going to work for Pinterest. Plus, we are in love with data so we make a concerted effort to understand what your companies needs are and match them to the appropriate networks.
There is no “one size fits all” approach here. Everything we do for clients is customized for making the biggest impact we possibly can. Simply put, we aren’t going to throw you on a network for the sake of it. Quantity doesn’t mean quality in this sense.
Social Media Strategy and Execution
Through clearly defining and understanding the market, we will help you develop a cohesive social-media strategy. The setup, updating, and maintenance of all social assets we can help with. A consistent voice is of the utmost importance to monetize successfully across all digital channels. Together, we can energize your social media community to market and monetize activities, to promote products, and to attract fellow followers.
Our goal is to help you build a refined digital presence for your company that continues to generates revenue for you. Our goal is helping you with the monetization of your company’s social presence by increasing revenue.
Your digital asset serve as tools to help create awareness. We specialize in innovative social media marketing, hyper-targeting, and public relations to nurture a strong, connected community who enthusiastically spreads your company’s vision and brand. Your message must be made consistent across all information channels.
Okay we will admit it – having large numbers of followers looks great. There, we said it. Now let’s get to talking about what really matters.
On each social network, there are communities of millions upon millions of people. However, while hoards of fans looks impressive, if they aren’t interested in your product or service, or hell, not even online in the first place, then what does it even matter to have all of these followers? We will answer that for you.
So we decided to go deeper than other social media companies. Just because a fan online is interested in a topic or keyword doesn’t mean they are qualified in our book. No, we put them through another 40+ criteria before they are even worthy of being engaged with. Why? Because we want and will find the people who are going to be brand advocates and click on everything you post. We also want the people who are super active on their social media outlets and have a greater chance of engaging with your content.
So we developed a technique through a defined set of unique algorithms that allows us to hyper-target influencers and highly active users on social media networks to build a dedicated community that shares, engages, and purchases. That right there should be your companies first priority: developing brand advocates.
These brand advocates are nuggets of gold in fields of millions of people.
Facebook is a platform to stay connected with our friends and family and to discover what’s going on in the world.
We can help setup or rebrand your company’s Facebook page.
We can even provide professionally written and socially optimized descriptions.
We can help you design and keep updated a cohesive cover photo, profile picture, and product images.
As your page evolves, we will as well.
We are experts at maintaining our Facebook pages. We do what success requires.
We can post regular updates for you with engaging content.
We can help create regular contests that draw visitors to your pages. Our goal is to make you money.
We always integrate social profiles within the Facebook page, fostering thriving cross-populated networks.
At its heart are 140-character bursts of information called “tweets.”
The first step is to make sure your company set up the Twitter page properly.
We can help make sure the appropriate descriptions and hashtag background research has been completed.
We will help your company create a social media policy helping create a unified voice.
We know that effective Twitter content is immediate and instantly gives the edge to our committed followers.
Tweets must be posted regularly.
We like to follow the 80-20 rule: 80% of the content should be relevant to your target market without the goal of selling products; 20% of the tweets will be optimized to attract buyers. Our goal is driving revenue.
At Social Outlier, we have designed unique algorithms that allow us to build a relevant community who will take your message to heart and share it with their friends and family. These algorithms lead to more customers.
We love tracking and will always use a tracking service to track both the clicks being generated, cost per conversion and even email signups for your for your blog and online newsletter.
How can your company be real and responsive on Twitter? Here is how:
We will help you optimize your profile. We believe including the real names of the team members who are tweeting. This transparency lets people know who is tweeting on behalf of your company making the brand more human.
Using appropriate software, we will search Twitter by interests to identify a target audience who are active on Twitter. We will invite them to be advocates of your company, encouraging their own followers to be aware of your firm’s offers and unique products.
We can help schedule, generate, and share relevant content for your firm with other Twitter users.
We firmly believe in setting benchmarks and we will.
It is amazing how far a compliment goes for other users when you include a personalized message. We will show you company’s followers and others that we pay extra attention to them since your company does genuinely care.
We firmly believe in making sure to thank people. If someone takes the time to follow, retweet, mention, or compliment you, we believe we need to thank them. You wouldn’t ignore them in person, would you?
Throughout all phases of your company’s project, we will maintain strong team communication, outreach, measurement, and evaluation.
We will setup a content management system that will serve as a central hub for you company’s content. We will help to create a schedule so that all team members can access the same spreadsheet and checklists. We feel that having a centralized area serves as the gathering point for all content.
Sharing Our Outreach
We believe in using custom “short links” that represent your company’s social-media presence. Each time a post is posted a link on any social network, anyone reading that link will see your company’s name and know about our outreach. Each time that the information is shared, this benefit is enhanced.
Together we will measure how well we have created top performance within the online community of those who are interested in your product or service. We will develop with you an appropriate methods of collecting data that will give us the information to answer the most important question of all, “What is my return on investment (ROI) on my investment?”
Context is king and content is queen.
Without great content your message will be lost amongst the masses. Boring content = bored fans. We specialize in not only creating great relevant content, but recycling old content that didn’t quite make it. Learning from the success of previously posted content is a fantastic way to ensure future engagement as well as how the social networks rank and reward content in general.
However, if you want to take your content to the next level, adding in the appropriate hashtags and SEO (Search Engine Optimization) terms is also a crucial key to success. The major search engines have started to take into account the impact of social accounts and the content surround them. In light of this,SEO has become all the more important of a process to implement into your social campaigns.
SEO is hands down the second most important aspect to creating an online impactful experience. In fact, the top search engines are now starting to take into account the popularity of content that is involved in social media communities.
What does that mean?
Great SEO work combined with content that is easily searchable will drive more traffic to your product/service. The problem isn’t coming up with great content. The problem is creating content that people are searching for.
Having a visually appealing website where you can direct your social traffic to purchase your products is also crucial. In order to utilize the exposure you have created in your social media accounts, you have to have a website with a built in structure that will not only keep users there, but also call them to purchase.
Ongoing SEO Maintenance
One of the most overlooked components when creating an online marketing strategy is SEO maintenance. Yes, the website has been built and is SEO-friendly, but the job doesn’t stop there. Search engine optimization is a strategic and gradual process. It is the way of life for any company that wants to be successful online.
SEO maintenance is the ongoing process of improving search rankings and building traffic. Maintenance begins with website statistics and understanding what is and isn’t working. The action plan has different shapes. The action plan might require seeking additional inbound links from quality sites, possibly making small adjustments to the site’s titles, headings, call-to-action, and so on.
A great deal of the time social media activities can be a guessing game if you don’t have the right tools to make sure your efforts are making an impact. We use some of the most in-depth real time social media tools there are out there to make sure your campaigns are making a significant dent in the social universe.
Content without in-depth analytics is just a guess. But add the most sophisticated tools in the business and your content turns into a precision strike.
Our motto for creating social communities is “no accidents.” Everything we do has a purpose and is backed by data. In fact, I guess you could call us data nerds. We measure clicks, reach, impact, and everything else that has anything to do with your community. We use this data to create content that will be more likable and sharable and repurpose or throw away what doesn’t work.
Benefits Of This Process:
- Precise knowledge of content impact
- Focused knowledge of measured clicks across all networks
- Impactful follower growth
- Predictable benchmarks and milestones
Key to Success
A key principle to guide you along the way is that social media evolves, so quickly that the best social media agencies are proactive to keep pace. Throughout the implementation of your social media strategy, we suggest at regular intervals, everyone on your team should share success stories and social media updates.
Together, we are looking forward to establishing the best social media network possible, one that allows your company to deliver exemplary products responsive to your entire community and consistent with your vision.