Engagement Marketing Services
Social Media Advertising
Social Outlier uses in-house algorithms and hyper-targeting techniques to generate high-performing Facebook, Twitter, Pinterest, and Instagram ad campaigns. Mass-volume ad and audience testing help us identify the most lucrative target market and positioning ads to maximize ad performance.
Blending keyword tracking and hyper-targeting, Social Outlier increases brand awareness and drive sales opportunities. Identifying and communicating with targeted users through relevant marketing content builds brand authority, influence, and drives conversion.
Social Media Management
Social Outlier manages Facebook, Twitter, Instagram, Snapchat, and Pinterest pages in order to generate followers, increase potential customers, drive relevant website traffic, and increase social media authority by:
- Creating content
- Publishing content
- Identifying/Refining unique target market characteristics
- Responding to post engagement
Social Outlier provides reputation management on all social platforms with rapid response times to post engagements, comments, and interactions. Maintaining timely, positive engagements on social media pages strengthens audience relationships and brand loyalty.
Content Delivery Optimization
Using hyper-optimization and numerical processes, Social Outlier identifies key measurables of content engagement. Proprietary systems and in-house algorithms allow us to continually test, analyze, and refine a brand’s content to maximize authentic brand engagement.
Members of a brand’s target market community are assets for increasing brand recognition and conveying brand messaging. Social Outlier leverages social media channels to connect with fans, industry insiders, key stakeholders, and various publication firms to build “social proof” and “echo” a brand’s position and voice throughout the marketplace.
Social Outlier’s creative team curates original content that reflects a brand’s voice, core values and positioning. The scientific approach to content creation begins with studying the target market’s consumption patterns, interests, and engagement trends.. With ongoing data and analytical review, Social Outlier will identify and continually create top performing, engaging content.
Social Outlier conducts digital brand audits before recommending holistic strategies to optimize relevant traffic and onsite conversion opportunities. Identifying highly unique target market characteristics and studying keyword search trends enables Social Outlier to design high-performing paid search campaigns. Social Outlier will increase search ranking, online presence, and build brand authority by blending SEO (Search Engine Optimization) and paid search (Pay Per Click and Search Engine Marketing).
Email marketing is one of the most lucrative, yet underutilized sales channels. Social Outlier’s expertise with cross-platform campaign integration leverages all marketing channels to create a highly effective email marketing strategy and campaign. Connecting, tracking, and optimizing a customer’s buying experience enables Social Outlier to transform customer communication opportunities into additional revenue streams. Social Outlier’s robust integration and programming capabilities will amplify profit-per-customer through automated sales channels.